Brand Protection
Online Brand Protection
Digitalization has made businesses face the constant threat of fraudulent infringements. Corporate management security is required to deal with such attacks. The internet has changed how business is done globally, online retail websites have now accounted for 16% sales worldwide. Consequently, Counterfeit products will also take their toll in the ecommerce industry. In addition to that, it becomes hard to differentiate.
CryptoMize provides online brand protection services that allows businesses to secure their digital properties and helps detect any digital fraud and requires detection and implementation of the appropriate measures to protect the domain name.
Understanding Business Reputation
Business Reputation is a concept that showcases your brand image, highlights pros and cons of buying your brand or services and reflects all the negative and positive perception about your brand. 50% of the customers don’t read full information about a brand or a product. They perceive a brand reputation according to reviews on consumer review sites. With this fact, inevitably, the importance of a company's online reputation will rise.
Why Is Business Reputation Important?
As we all know, online reputation is a key to success in any business. You can have the best product and service, but if your potential customers find your business unreliable, they will never buy from you. We're living in a time when the Internet expands with every second, and it is easier than ever for people to share their opinions on various social media and online platforms.
Reputation is the cornerstone of your business and without it you have nothing. Don't focus on sales or making money, your business will fail. Focus on making your customers happy and they will come back and spread the word about you. But, it goes beyond that, it also goes to your business as a whole. A good reputation is the first step to a good business. It ensures that your business will be taken seriously and that you will become a staple in your community. This is why it is important to focus on your reputation before anything else.
Significance of Brand Protection in Digital Media
The Internet is the most powerful tool for people to easily share their views and opinions, as well as the best place for companies to protect their brands and products. But at the same time, the Internet is also a powerful tool for people to spread rumors and even slander. If neglected, you may experience a major decrease in brand value and sales. Your online reputation and visibility is the most valuable thing you own. It’s the first thing a potential customer sees about your business and it can make or break your business. Making an effort to protect it is a very good idea. The best way to protect your online reputation is to be aware of all the information out there and how it can affect what your potential customers see about your company.
Removal of Counterfeit Products
Creation of Brand Image
More Investments
Creates Buzz
How can the Protection of your Brand be Advantageous?
BRAND ABUSE PROTECTIONS
The recent rise of online abuse has led to all sorts of organisations becoming victims of what is called brand abuse. Brand abuse can be a stepping stone to other attack types, including data theft and damage to the reputation of your business.
INTELLECTUAL PROPERTY THEFT PROTECTION
It is much more common in the market. There are numerous ways through which intellectual property can be stolen, including misappropriating information at hand. With Brand Protection, you are able to gain competitive advantage in the market.
COUNTERFEIT PREVENTION
The staggering volume of counterfeit electronic parts entering the supply chain today is only growing. This results in negative impacts to program schedule and system performance. Our services provide Counterfeit Prevention so no one harms your brand.
Online Reviews And Business Reputation
Online customer reviews are now a major deciding factor for consumers who are looking to buy products and services.A negative review is one that includes one star or less, while neutral reviews include a rating of 3 or 4 stars. In fact, 88% of consumers read reviews on a company or product before they purchase. That means that a few negative or even neutral reviews can significantly affect your business reputation. These negative reviews following reasons:
Linking Brands with Social Media
Today, social media is much more than just adding friends and sharing photos. Over the years, social media has developed itself to the point where businesses use these platforms to promote their brands. Social Media Reputation Management now acts to buffer marketing strategy that is used for brand reputation management.
Why is traditional marketing not enough?
Social media is a very powerful tool that most companies have already embraced.
Having a large following on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and other niche platforms, is important for any brand these days. The different social media channels are essential for connecting with customers on a personal level, and for creating a reputation of trust and transparency.
Online Brand Protection Strategy: Our 4 Keys to Success
Audit of Domain Portfolio
Brand protection audits are the gold standard for IP rights protection. Our in-house team of brand protection experts audits your domain portfolio. We perform a full historic data search on every word and character to locate cybersquatters and fabricated trade names, phonetic look-alikes, misspellings, offensive terms and gambling sites, etc.
Forensic Threat Analysis
We set up automated red flag monitoring alerts to warn you immediately of new potentially damaging activity or trends. Spyware, viruses, and other security protection threats are continuously evolving. We combine investigative techniques from both sides of the digital fence to deliver management strategies and countermeasures to avoid costly breaches.
Online Threat Reduction
We optimize your available legal options using our proprietary rights research database to identify best law firms and litigation strategies. From trademark, copyright and infringement investigations to full-service cybersecurity and reputation management services, we remove the most pressing legal risks from your path so you can focus on growing your business.
Real-time Discovery
If you know what your customers are saying about you in real-time, you can deal with issues instantly. The longer you wait to address them, the more damage control will cost you. Our Anti-counterfeit services work in real time. By monitoring the global IP network, we can detect a fake product as soon as it is being listed on eCommerce stores and related sites.
Our Goals
Detection
With the increasing popularity of digital goods and online counterfeiting, spotting trademark infringement online has never been more important. To successfully deal with such issues, you need an effective strategy for detecting infringing activity and then taking the appropriate action to remedy it.
Validation
Validation is a crucial part of trademark enforcement because it’s the only way to ensure that the products labeled as infringements truly are infringements. Otherwise, authentic companies are penalized by mistake while trying to enforce their IP rights. This results in business damage for them, litigation or settlement costs, lost sales, and more work.
Enforcement
Enforcement is the last step in the order of removing or solving an IP violation. It is arguably the most strategic part of a brand’s anti-counterfeiting campaign. It's important to get things right the first time to avoid any future legal problems. Ignoring any of these steps can lead to issues such as getting sued, having to pay damages, and losing reputation.
FAQ'S
Frequently Asked Questions
- Loss of Customer Trust: It is estimated that a loss of customer trust may cost global businesses up to $2.5 trillion each year. Trust issues have a direct effect on a company's image - and reputation is important in today's world of digital technology. Regarding security, a breach may have a major impact on how customers view a company, leading to customers looking elsewhere for safer and more viable alternatives as a consequence.
- Financial Loss- Consumer trust is not the only thing that can be lost when a brand is attacked; brand assaults may also result in direct financial loss for both the customer and the business! Business email compromise assaults, which are usually characterised as a fraud to persuade companies to transfer money illegitimately, are projected to have cost $26 billion in 2019 - and that's just business email compromise.
- Disadvantage in the marketplace: As previously stated, two of the instances may have a direct effect on how a business operates – and, depending on the competitiveness of the sector, such variables might hinder competition within the market.
- Domain Portfolio Audit
- Forensic Threat Analysis
- Reducing online threat
- Real Time Discovery
We’d Love to Hear From You.
We are happy to help and answer any question you might have.
Let’s connect and create success stories together.