Brand Protection

Online Brand Protection

Digitalization has made businesses face the constant threat of fraudulent infringements. Corporate management security is required to deal with such attacks. The internet has changed how business is done globally, online retail websites have now accounted for 16% sales worldwide. Consequently, Counterfeit products will also take their toll in the ecommerce industry. In addition to that, it becomes hard to differentiate.

CryptoMize provides online brand protection services that allows businesses to secure their digital properties and helps detect any digital fraud and requires detection and implementation of the appropriate measures to protect the domain name.

  • 01Our approaches are continuously evolving and we implement new strategies to counter these challenges in the brand development process.
  • 02Our premium services will provide you with the best brand protection and secure our client’s digital presence without any compromise.
brand protection

What is Business Reputation?

Business Reputation is a concept that showcases your brand image, highlights pros and cons of buying your brand or services and reflects all the negative and positive perception about your brand. 50% of the customers don’t read full information about a brand or a product. They perceive a brand reputation according to reviews on consumer review sites. With this fact, inevitably, the importance of a company's online reputation will rise.


Why Business Reputation Is Important?

As we all know, online reputation is a key to success in any business. You can have the best product and service, but if your potential customers find your business unreliable, they will never buy from you. We're living in a time when the Internet expands with every second, and it is easier than ever for people to share their opinions on various social media and online platforms.

Reputation is the cornerstone of your business and without it you have nothing. Don't focus on sales or making money, your business will fail. Focus on making your customers happy and they will come back and spread the word about you. But, it goes beyond that, it also goes to your business as a whole. A good rep is the first step to a good business. It ensures that your business will be taken seriously and that you will become a staple in your community. This is why it is important to focus on your reputation before anything else.

Business Reputation Is Important

Importance of Brand Protection on Digital Media

The Internet is the most powerful tool for people to easily share their views and opinions, as well as the best place for companies to protect their brands and products. But at the same time, the Internet is also a powerful tool for people to spread rumors and even slander. If neglected, you may experience a major decrease in brand value and sales.

Your online reputation and visibility is the most valuable thing you own. It’s the first thing a potential customer sees about your business and it can make or break your business. Making an effort to protect it is a very good idea. The best way to protect your online reputation is to be aware of all the information out there and how it can affect what your potential customers see about your company.

Removal of Counterfeit Products

Online shops which sell branded goods are often confronted with a variety of issues arising from counterfeit or replica products. Businesses selling branded products with cheap quality results in misleading information that the product quality is not upto the mark. Thus, businesses selling counterfeit products deteriorate brand reputation. Brand Protection Services provide removal of counterfeit from several reasons which results in a drastic increase in sales. It is a result of positive authentic reviews and removal of online misleading information.

Creation of Brand Image

Brand Image is what sells a product. There are thousands of products that are selling the same thing to their customers. Brand Image is what makes a brand different from others. Brand Protection Services is the best approach for any business to create a brand image. Brand Protection not just creates brand image but also gives other marketing and branding strategies a boost.

More Investments

As the popularity of online brands increases, the security of these brands become more critical to the success of the business. Protecting a brand online is about more than just stopping negative comments and reviews. Our most successful online brand protection efforts also include proactive initiatives that keep the online world safe for your brand. With our mixture of Proactive and traditional strategies, Brand Protection Services provide you the perfect brand image. Consequently, stakeholders, partners and investors will be more likely to invest as the brand image reflects safe investment and opportunities.

Creates Buzz

You have the best product in the world. But if no one knows about it, it won't sell. That's why you have to build a reputation for your brand. Brand Protection Services are surely made to create the buzz around. Online Brand Protection Services includes each activity that helps in creating the buzz around. Whether it is use of social media or web mentioning or cyber security, these services make sure that the information online about you is positive and authentic.

Online Reviews And Business Reputation

Online customer reviews are now a major deciding factor for consumers who are looking to buy products and services.A negative review is one that includes one star or less, while neutral reviews include a rating of 3 or 4 stars. In fact, 88% of consumers read reviews on a company or product before they purchase. That means that a few negative or even neutral reviews can significantly affect your business reputation. These negative reviews following reasons:

  • 01Fake Negative Testimonials
  • 02Reviews on Counterfeit Products
  • 03Disgruntled Customer or an employee

Brands and Social Media

Today, social media is much more than just adding friends and sharing photos. Over the years, social media has developed itself to the point where businesses use these platforms to promote their brands. Social Media Reputation Management now acts to buffer marketing strategy that is used for brand reputation management.

Why is traditional marketing not enough?

Social media is a very powerful tool that most companies have already embraced.

  • 01This is because it helps them get in touch with their customers, communicate with them quickly, and work together to resolve issues.
  • 02However, this doesn’t mean that social media is the only avenue for interaction between companies and customers. Many small to medium size companies are still hesitant when it comes to social media marketing.
  • 03They may even be concerned about negative feedback or bad press. While this is understandable, it is not always a good reason to stay out of social media.

Having a large following on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and other niche platforms, is important for any brand these days. The different social media channels are essential for connecting with customers on a personal level, and for creating a reputation of trust and transparency.

Brands and Social Media

Online Brand Protection Strategy: Our 4 Keys to Success

Our Featured Service Offering Categories

Audit of Domain Portfolio

Brand protection audits are the gold standard for IP rights protection. Our in-house team of brand protection experts audits your domain portfolio. We perform a full historic data search on every word and character to locate cybersquatters and fabricated trade names, phonetic look-alikes, misspellings, offensive terms and gambling sites, etc.

Forensic Threat Analysis

We set up automated red flag monitoring alerts to warn you immediately of new potentially damaging activity or trends. Spyware, viruses, and other security protection threats such as trojans are continuously evolving at an alarming rate. We combine investigative techniques from both sides of the digital fence to research new trends in malware and deliver management strategies and countermeasures to avoid costly breaches.

Online Threat Reduction

We optimize your available legal options using our proprietary rights research database to identify best law firms and litigation strategies. From trademark, copyright and infringement investigations to full-service cybersecurity and reputation management services, we remove the most pressing legal risks from your path so you can focus on growing your business.

Real-time Discovery

Our Anti-counterfeit services work in real time. By monitoring the global IP network and brand monitoring, we can detect a fake product as soon as it is being listed on eCommerce stores and related sites.

We'd love to hear from you.

Want to find out how CryptoMize can solve problems related to your business? Let's talk to transform your ways with us.

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