Competitor Analysis is identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market. We use various Intelligence Gathering, Data Mining, Data Analytics, Black Hat Tools, Artificial Intelligence, Counter Due Diligence etc to get the right answers for the important questions like the ones below:
- Who are your competitors? | What products or services do they sell?
- What are their past strategies? | What are their current strategies?
- What is each competitor’s market share? | What type of media are used to market their products or services?
- What are each competitor’s strengths and weaknesses? | What potential threats do your competitors pose?
- What potential opportunities do they make available for you? etc.