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Influencer Marketing

Denotation

Who is an Influencer?

Influencers are people who can influence the purchase decision of a consumer by positively or negatively endorsing a brand, product, or service. They can be an individual or a business entity that has a lot of followers on social media.

Influencer's Goal

They assist their audience in comprehending a particular issue or in resolving a problem.

Maintaining Influence

Authenticity is required in all online interactions for influencers to build relationships with their audiences.

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classification

Four Types of Influencers

If you can identify which kinds of influencers you need for your campaign, it will make the process easier and more effective. The challenge with influencer marketing is to find the right people and connect with them. There are four types of influencers
Nano Influencers

90%
Micro Influencers

80%
Macro Influencers

70%
Star Influencers

95%

Nano Influencers

Nano influencers have 1,000 to 10,000 followers on social channels

Micro Influencers

Micro-Influencers have 10,000 to 100,000 followers. They're experts in a specific niche.

Macro Influencers

These influencers have 100K to 1M followers and might have millions of fans.

Star Influencers

They are the ones who are able to influence millions of people through their posts on social media.

Valued Services

Services

Content Creation

Utilize our customized services to create content and post it on different media platforms to enhance brand promotion.

01

Content Distribution

We attained perfection in expanding the outreach by sharing great content with online audiences in various channels.

02

Community Management

It is a broad term that refers to a variety of ways a brand can communicate with its customers, and it's something CryptoMize specializes in.

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insights

What is Influencer Marketing?

Influencer marketing is a type of marketing in which influential individuals are encouraged to promote brands or services on their social media channels in exchange for something. There are numerous methods for locating influencers:
  • Audience size
  • The size of an influencer's audience is critical since more followers equate to a greater potential reach for an influencer's message.
  • Audience engagement
  • Engagement provides insight into the extent to which your message will resonate with the influencer's audience.
  • Social Platforms
  • Identification of platforms used by influencers that can help you build your brand's credibility and reach new customers.
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Key Features of Influencer Marketing

Opinion

Identification of an ideal influencer who resonates with your brand and can communicate your values in an unbiased manner.

Advocacy

When your influencer feels valued and respected, they tend to support your brand even if they are not being paid to do so.

Targeting

Finding an ideal influencer whose values align with yours helps to find the right target market for your operations.

Awareness

A positive perception is created for a product or brand that helps to generate much needed buzz.
Benefits

Significance of Influencer Marketing

  • According to data, influencer marketing has unquestionably triumphed over traditional marketing in the battle for customer attention.
  • Users trust influencers more than ads, and businesses benefit from valuable endorsements that are hard to duplicate via traditional advertising.
  • Influencer campaigns create 11 times the ROI than of other digital advertising channels.
  • Influencer marketing is more successful due to their transitory and everlasting nature.
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How effective is Influencer Marketing?

  • Utilizing influencer marketing can help you enhance your visibility, reach a broader audience, and establish a reputation in your sector.
  • By engaging with influencers, you may establish direct contact with your target audience at the optimal time and location.
  • Influencer marketing is a novel, successful, and cost-effective form of marketing as influencers have audiences who rely on their words and actions.
  • Through Influencer Marketing, a business may reach thousands of individuals for a fraction of the expense of traditional media advertising such as television, radio, and newspapers.
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upcoming

Future of Influencer Marketing

Influencer marketing has gotten a lot of attention in recent years. In fact, the volume of Google searches for "influencer marketing" has surged by 1500 percent in the last three years. This demonstrates that influencer marketing has a bright future ahead of it.
Influencer marketing is undeniably here to stay. It, like all other marketing techniques, will evolve as new technology and trends emerge.The establishment of connections with micro-influencers will become more essential in the future due to their smaller following and desire to retain tight links with their audiences. The establishment of connections with micro-influencers will become more essential in the future due to their smaller following and desire to retain tight links with their audiences.
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Network Oriented

Influencers will be classified according to their affiliations instead of their individuality.

Micro Influencers

Influencer marketing will be dominated by micro-influencers in the future.

CGI Influencers

Future will witness increased collaboration of brands with CGI influencers.

approach

Our Methods

Brand Ambassadorship

We partner with people who are talented, successful and someone who shares the same values as your brand . These people will promote your brand naturally, not shoving it at their audience, but rather by letting it have its own voice.

01

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy, which has helped a lot of businesses . CryptoMize offers you affiliation with the best influencers in the industry to help you with your promotional activities.

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Guest Posts

Information is key. Information keeps us updated on what the brand is about and creates awareness about the brand itself. With our guest posting service you can circulate relevant information about you or your brand.

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Sources

Channels of Social Media for Influencer Marketing

Brands are looking for influencers who can connect with their target demographic on social media. In a recent survey, 92 percent of marketers said they planned to use influencer marketing in their next campaign.

Instagram

It has a strong Millennial user base. Influencers utilise Instagram to promote your products in a positive light.

Youtube

Its long-form video style allows influencers to enjoy a sponsored event or showcase a product.

Facebook

Influencers use this as a backup to their primary channel and use Facebook Live videos to connect with their fans.

Blogs

Blogs are an excellent way to promote products or services that need extensive explanation.

services

Our Goals

Campaigns

The purpose of a pre-release campaign is to create buzz and hype for your upcoming product. There’s more than one way to build certainty and amplify your pre-launch campaign.

Linked Audience

Driven by the data, the power of digital helps marketers craft messages targeted for an individual. We can precisely match target prospects when they are engaged with social media.

Brand Identity

CryptoMize is a swiss army knife package for all of your digital branding needs. From establishing your brand identity to developing a customized strategy, we have you covered.

Brand Awareness

Brand Awareness is a concept that describes the degree to which consumers can recognize your brand. Having an effective awareness strategy helps you build a name for you.

FAQ'S

Our Featured Service Offering Categories

Influencer marketing is the act of leveraging social media influencers to help market a product or service. Influencer marketing is a type of “earned media,” in which a brand or company pays a person or company to promote a product or service.

Companies use influencer marketing to increase the awareness around their products. It is a way for companies to gain visibility by appealing to an audience that trusts the influencer.

Influencer marketing helps companies reach audiences outside of their social media following. The influencer gets paid to promote the product, but the audience gets to see the product and the influencer’s endorsement.

Influencer marketing can be used across social media platforms, but the most popular are Instagram, YouTube, and Snapchat. Influencer marketing has become increasingly popular in the marketing realm, and will likely continue to grow in the coming years.

Following are some of the most commonly used influencer marketing platforms
  • 1. Grin
  • 2. CreatorIQ - Influencer Marketing Platform
  • 3. Upfluence - Influencer Marketing Platform
  • 4. Creator.co
  • 5. Tagger
  • 6. #paid
  • 7. Refersion
  • 8. AspireIQ (formerly Revfluence)
  • 9. Influencity
  • 10. Influsoft

Influencer Marketing comprises a wide variety of sectors and categories that are expanding on a daily basis. Acorn has created and managed campaigns across a wide range of categories and sectors, including CPG Food, Beauty, Pet Care, Feminine Care, Apps, Retail, Events, Health & Wellness, Charities, and many more.

When a company decides to engage in influencer marketing, they have two options: do it in-house or pay a third-party firm to manage the specifics. Both approaches have advantages and disadvantages, but most brands choose to work with an agency since it is more cost-effective and time-efficient.

Before we add someone to our influencer network, we examine a variety of variables, one of which is audience size. While there is no hard and fast rule, you must have a large enough audience to create a noticeable effect with your content. Impression and engagement are the primary metrics for measuring impact. The larger and more engaged your following, the more probable it is that we will recruit you as an influencer.

This is perhaps the most commonly asked influencer marketing issue, yet there is no simple solution. Influencer marketing companies pay various prices based on a variety of criteria that fluctuate across people and campaigns. Influencers may have their own basic price that they desire to be paid, while some are willing to negotiate based on the ask for each campaign.

We'd love to hear from you.

Want to find out how CryptoMize can solve problems related to your business? Let's talk to transform your ways with us.

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