Local Business Marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
Local Search Engine Optimization (SEO)
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
Local Business Directory Listings
We also create client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Local Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them in to recurring customers. Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office. You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.