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Sentiment Analysis

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PERCEPTIVITY

Track the World with Opinion Mining and Sentiment Analysis

Online Reputation is everything, and maintaining a good reputation is essential for any brand. Sentiment Analysis is an unpopular activity which helps the people in today's digital world. It is a form of computational linguistics. CryptoMize’s Opinion Mining and Sentiment Analysis Services provides Sentiment Tracking Technology that introduces you with key insights into both the strengths and weaknesses of your brand.

Sentiment Mining

Our proprietary softwares gathers or mines data across all channels of your brand, product or service, as well as specific competitors.

Sentiment Analysis

With Content Sentiment Analysis, we are able to detect emotions, whether positive or negative, of the public about your brand or product.

Study Your Audience Behaviour

Sentiments Analysis Benefits

Identify Target Audience

With Opinion Mining and Sentiment Analysis, you are able to identify what the audience is thinking about you and your brand and make changes accordingly.

Classification at Scale

Based on the Sentiment Mining from our softwares, we are able to identify and classify what is the ongoing sentiment about you and your brand.

Real-Time Tracking

Our softwares tracks specific keywords in real- time which gathers any kind of information about you and your brand within a second.

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Benefits

Why do you need Sentiment Analysis?

Sentiment Analysis is a technique of Natural Language Processing which analyzes the sentiment of a given text as positive, negative or neutral:

Web Monitoring

In order to be able to monitor any sentiment in social media, we need to have an algorithm that can detect the different types of text from users and then analyze them for their sentiment.

Brand Monitoring

Our Sentiment Analysis helps to identify positive comments about your brand, negative or critical comments and general opinion towards specific issues or products of your competitors.

Voice of customer (VoC)

Social media,online reviews all of these things offer “inside views” on how your customers feel about your brand. They are often immediate, unfiltered and can tell where you can improve.

Market Research

In today’s B2B market, you need to be able to research the competitive landscape, identify buying patterns and opportunities, track your brand reputation and discover what people are saying about your business.

Sentiment Analysis Algorithms

Sentiment Analysis is a form of data processing that involves the use of programming tools, algorithms and approaches to categorize, determine, and even predict whether a piece of content or a document is positive or negative.

Rule-based Approaches

It usually uses some human-crafted rules to help identify the polarity, intensity, or subject of an opinion. Our rule- based approach presents a set of rules. These rules are generally created by hand for subjectivity and opinion mining using carefully crafted datasets that, on the later stages, can be used to analyze opinion.

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Automatic

We’ll work under their noses to give you the edge. We’ll cut costs, finesse enhancements, and ensure that your perception stays intact.

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Hybrid

Our Hybrid systems are systems that combine all the positive characteristics of rule-based and automated procedures into a single unit. It is one of the reliable systems. One significant advantage of using the hybrid techniques is that the findings are often more accurate as it consists of all the positive characteristics of all approaches.

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Sentiment Analysis Datavis Types

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Emotion

CryptoMize’s Sentiment Analysis reports do not rely on the star rating system. To the contrary, extensive text analysis (as part of sentiment analysis) is carried out on each review, parsing through each sentence and word in turn.
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Time

This Sentiment Over Time visualization is for tracking the overall sentiment of an ongoing stream of reviews, plotted over time. The positive, negative, and neutral scores aggregated from the reviewer's language were used since they carry most of the granularity in this data set.
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Ratings

We immediately go on to anything that connects our text-based attitude to prior outcomes. Our reports are created by taking each category and ranking it from 1-Bad to 5-Excellent, then taking the content of the written evaluations and separating it from the ratings.
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Ratings

We immediately go on to anything that connects our text-based attitude to prior outcomes. Our reports are created by taking each category and ranking it from 1-Bad to 5-Excellent, then taking the content of the written evaluations and separating it from the ratings.

What is the method of our evaluation?

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Our system consists of certain processes that we follow while performing sentiment analysis for any particular keyword.

Data Mining

First and foremost task is to mine any kind of data whether it is on social media, web or any other digital platform. In this step, we try to find data on various related specific keywords from which we will be able to analyse a sentiment from them.

Training the Classifiers

Based on the specific keywords, we analyse and train our classifiers by feeding them our systems with information. We feed our systems with information from which they will be able to identify the negative and positive sentiment.

Data Analysis

Based on the specific keywords, we analyse and train our classifiers by feeding them our systems with information. We feed our systems with information from which they will be able to identify the negative and positive sentiment.

Visualization

With analyzed data, we are able to visualize the information in an easily understandable manner with the help of heat maps, charts, graphs and pie charts. The graphical representation often possesses the ability to present the analysis in a better way.

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FAQ'S

Frequently Asked Questions

This is highly significant since it lets companies to understand how their consumers feel about their brand, which is extremely valuable information. Businesses can make better and more informed choices if they can automatically sort the mood behind social media discussions, reviews, and other forms of feedback.
Approximately 90 percent of the world's data is unstructured, which means it is not organised in any way. Every day, massive amounts of unstructured business data are generated (emails, support tickets, chats, social media interactions, surveys, publications, and papers, to name a few examples). However, it is difficult to conduct a quick and effective analysis of sentiment.

Sentiments are the core of Sentiment Analysis. The analysis is basically about classifying the qualitative data into:
  • Negative Sentiment
  • Positive Sentiment
  • Neutral Sentiment

These categories are created based on how many people have used a particular word to describe an emotion. Sentiment Analysis is essentially the process of identifying and categorizing the attitude or sentiment that a message (data) transmits. It is applied in Finance , Politics , Product reviews, Customer scenarios and several industries.

Any data at a scale can have a positive, negative or neutral sentiment score. To calculate the sentiment score of a document, two lists are used: words associated with positive sentiment and words associated with negative sentiment. The scoring function is to add the scores assigned to each word in the document.

Sentiment analysis is used for a range of purposes. IT’s most obvious uses are marketing and reputation management. Anyone who needs to monitor the sentiment towards their products or services can use this unstructured data, which typically comes from social media platforms such as Twitter and Facebook.
The benefit of having access to such a large amount of customer-generated content is that it provides a much more detailed picture than what you would get from surveys or focus groups. Sentiment analysis can provide real-time information, so if something negative is said about you or your company, you can deal with it immediately.
Being able to identify positive and negative feelings concerning your company, products, industry or even competitors can be used to formulate more effective strategies on social media. Sentiment analysis is also useful in terms of analysing customer feedback.
For example, analysing responses to customer service requests on sites like Twitter allows you to identify what type of tweet is most effective across different services.

Sentiment analysis is a way that Artificial Intelligence (AI) software uses to determine the overall attitude or opinion of a piece of text. In other words, it can tell whether a person holds a positive overall opinion, a negative one, or neither. Though this may not sound like much of an issue at first glance, sentiment analysis plays a major role in the study of social media posts, blogs and forum posts.
In Natural Language Processing, Sentiments is a method to describe the emotional attitude of a party or a person towards a given subject. In Machine learning, Sentiments can be defined as positive or negative feedback of users about any matter while using Social Media.

Monitor the web
People can freely express themselves on social media, including criticism. It's smart to monitor social media to see what users are saying about your brand. One of the most important metrics for measuring online marketing efforts is consumer sentiment, which allows you to understand both the content and context of what users are saying online To quickly integrate sentiment analysis into your social media monitoring, start by: Analyzing tweets and Facebook posts for a specific audience to assess sentiment Run sentiment analysis on all mentions and rank them. Use multiple filters to generate insights about your audience.

Boost customer care
People go online for help and solutions when they have issues. To gain audience loyalty, you must position your brand as a resource. Using sentiment analysis, your brand can quickly identify and assist those in need You will become an industry leader and be the first brand to participate in important conversations if you do this. The first step is to use a sentiment analysis tool. This Socialbakers AI-powered feature allows you to visualise audience sentiment for any post, campaign, or topic in seconds.

Take in customer feedback
Listening to customers seems obvious, but many companies fail to do so. VOC should regularly measure feedback collection, data analysis, and action planning. Sentiment analysis can help your brand understand how people perceive your brand and how to best engage with them. Use social media listening tools to learn what your community is saying about your business. This feature ensures that no comment or question goes unanswered.

Be competitive
Ultimately, a strong brand should shape its online presence to enhance its products and reputation. Thus, monitoring both consumer and competitor sentiment creates a clever algorithm. Sentiment analysis is a powerful tool for predicting people's reactions and determining your brand's attitude. It's vital to listen to both positive and negative feedback about a product or brand.

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