Trend Management

TAP INTO THE MOST POPULAR TRENDS

What is Trend Management?

Trendjacking refers to an opportunity when a trend can be tapped and capitalized for one’s advantage. Companies and individuals through Trend Management can break the information, trends, or hashtags to strengthen one’s position by targeting the audience and improving its position among the audience.

Through the use of digital space, individuals can reach an audience with the use of a tweet, visual post, or video. We, at Crytomize, would help you manage your perception among the audience through our trend-jacking efforts, where we would keep a close check on day-to-day social media happenings and make sure your position is never compromised and always remains positive.

RIGHT TREND AT THE RIGHT TIME

Why is Trend Management Important?

Imagine the next hot, provocative trend is gaining momentum on social media. The concept has now captured the attention of so many people that it’s poised to go mainstream. What would happen if you jumped in and seized the trend?

01Trendjacking analyzes what’s trending on social media—a tweet, a video, a photo—and gives you an actionable strategy to launch a piece of content that will capture the same level of attention.
02It is a method for amplifying your brand’s reach at scale by aligning your brand values to the underlying cause. The result is positive earned media that attracts new audiences, increases credibility, and grows organic reach.
03Trendjacking helps you drive traffic to your digital campaign and social media channels. It not only raises brand awareness but also increases sales conversion.

Benefits of Trend Management

Observe and Act

A company's reputation is an important asset. The value of a company’s reputation can be measured by the profits it makes, the costs to replace it, and the costs of any damage to it.

Harness Attention

By tapping appropriate content, Trendjacking helps to divert traffic towards oneself. This can be done by recognizing trends, garnering audience attention, and solidifying one’s online presence.

Competitive Edge

Social media has extensive reach and impact today. This requires similar efforts. The reach and impact that social media has today, requires similar efforts. Trendjacking can help you gain a competitive edge and perform better in comparison to your competitors.

Essential Considerations for Trend Management

Before hijacking any trend, it is essential to pay heed to these factors:

Speed

Brands need to act within the small window of opportunity to reap the benefits of trendjacking.The wave is rolling, and you can ride it all the way back to the shore. You just need to make sure that you are prepared.

Relevance

Before jumping on any trend, it is important to identify whether it is relevant or not. It’s not necessary to bandwagon with every new trend if it doesn’t fit your offerings and target audience.

Authenticity

Trends can be a blessing if you seize them while being authentic. The success of embracing trends will be highly dependent on you. You must stick to your unique voice and craft.

IDENTIFY TRENDS TO MANAGE YOUR PERCEPTION

Perception and Trend Management

01In a world dominated by digital representations, your perception of someone is more true than their reality. But you can always change it. Trendjacking provides you with that window of opportunity.
02It's important to remember that your media doesn't exist in a vacuum. If it's experienced by people, they will form opinions about it. You can hope that they understand you, or you can work hard to make sure they do.If you do it right, your brand can begin to create greater visibility by connecting to trends everyone's talking about.
03The digital age can help you reach current customers and reach everyone who could become a customer in the future and change how they think of your business. With our services, you can embrace every opportunity and utilize a trend as an opportunity to change your audience's perception. If opinions happen, why not shape them.

Trend Management and Communication

The key to success is communication. The more you communicate with your customers, the more likely you are to understand what they want and to be able to meet their needs. Because if you don't communicate, you can't get feedback from them and you will have a harder time satisfying their needs.

Trend Management can totally assist you with this. Trendjacking will help you speak directly to the hearts and minds of your audience. It is a great way to grab customer attention and make your message and yourself more memorable.

You just need to pay close attention to what’s happening around you, tap at the right moment, and then you can easily join in on the fun. If you’re struggling to communicate , let Trend Management take care of it for you!

PROVIDING AID

Our Services

COMPETITOR ANALYSIS

We analyse & monitor everything that your competitors are doing digitally to remain relevant. Our analysis would provide you an eye to track your competitor’s trendjacking efforts and perform way better. It would ensure that no one is better than you.

ENVIRONMENT STIMULUS

By keeping close track of the latest trends, our services will provide you with just the right kind of stimulus you need for the expansion of your business. An environmental stimulus is all you need for a constantly growing business.

NARRATIVE ANALYSIS

Through our trendjacking services, we will help you be the one who drives the ship. Cryptomize can help you analyze the narratives around the latest trends, understand them, and base your actions on them.

SENTIMENT ANALYSIS

We at Crytomize, would help you analyse the sentiments of the audience around various trends so you know when and on what to dive on. Knowing the sentiments around a trend, will help you understand the emotion first and then act accordingly.

A THOROUGH PROCEDURE

Our Process

Tracking the Elements

A trend doesn’t just happen. There are many factors to it and tracking them all is key. We will keep a close eye on various digital media platforms so that we can keep a track of various trends and can help you to dive into the narrative.

Assessing Top Formats

Trend Management is more than just a passing fad. A trend starts with an idea, and who better to spark that idea than you? CryptoMize can do that for you. We would not only observe but also analyse trends to pick out the ones that would make it to the top.

Plunge In

After assessing top trends, CryptoMize will help you plunge into the narrative and navigate it according to your goals and requirements. We believe in the power of trends and we can help you be the best in the industry, only if you let us help.

Promotion

After plugging you into the popular narrative, we will assure that you as a brand and your interests are promoted. Promoting you and your interests is our sole motive and we are the best in the industry who can do it for you.

PLATFORMS

Our Channels

Traditional Media

For a lot of us, our perception still depends on what is printed or shown on traditional media platforms like newspapers, news channels etc. We would even analyse traditional media platforms closely for you and help you with trendjacking efforts.

Social Media

People's emotions can be influenced in unexpected ways by online platforms, which have developed powerful, even addictive, properties that we would have never predicted. We will observe and use our strengths to keep track of the activities that are currently trending on social media platforms.

Search Media

People go to the internet and look for things that are currently popular. Searching for stuff online is important for making sure you know what people think about certain things. It can actually assist you in making predictions about the future.

OBJECTIVES

Our Goals

Dialogue Management

Our Trend Management services will help you communicate better with the audience and engage in two-way communication with your audience. Engaging through a dialogue is the best way to know what your audience wants and how you can deliver it.

Drive a Trend

Trend Management gives you the power to dive into popular trends and drive the narrative around them as well as build perceptions about your brand. Trendjacking makes sure that you are the one driving the narratives in the market.

Review Management

CryptoMize understands and would work to manage reviews around and about your company through its trendjacking techniques. Managing reviews will help you build your perception in the eyes of the audience.

Maintaining Relevance

Through our trendjacking efforts, we will make sure that you tap on to the latest trend and remain relevant in the market. You can be sure of being relevant, if you stick to being decisive and authentic, and CryptoMize can help you with that.

FAQ'S

Frequently Asked Questions

The practice of trend analysis is examining corporate data across time in order to identify any recurring patterns or trends. You can then build a strategy to address these developments in a way that is consistent with your business objectives.
Trend analysis enables you to comprehend your business's performance and forecast the direction in which existing operations and practices will take you. If done correctly, it will provide you with ideas for how you might alter certain aspects of your organization to move it in the proper direction.
You can improve your business by utilizing trend analysis in the following ways:
Identifying areas in which your firm excels in order to replicate the success
Identifying areas of your business where you are falling short of expectations
Offering proof to support your decision-making.
This guide demonstrates how to analyze historical data in order to identify trends and enhance your business.

Trends help us to modify our material to fit the current requirements and wishes of our target audience by taking into account their preferences and requirements. Fashion is about relevancy, and the things that we care about as individuals are the things that have importance to us as well as others. Naturally, we aren't bothered by the prospect of becoming irrelevant.

Some Simple Ways to Stay Current with Industry Trends

Maintain an updated news feed. It is critical to be active on social media on a daily basis.
Utilize your team.
Utilize SEO.
Subscribe to trade publications.
Magazine subscriptions are available.
Remind yourself to network.
Maintain contact with your customers.
Keep an eye out for your rivals.

Maintaining current trends is critical for establishing credibility and value in your sector, as well as demonstrating that you understand the direction in which your area is moving in the future. Successful professionals spend time each day staying current on the latest news and breakthroughs in their professions, so allocate time for these strategies in your agenda.

If you’re able to identify emerging trends then you can be successful in your field at a fast pace. You can be profitable faster. But how do you spot a trend? There are some easy ways to spot trends-
Recognize the opportunity: The challenge is to focus on identifying trends, applying them to your business, and taking them to the next level, rather than on setting them.
Consider the bigger picture: If you want to forecast the next big thing, go beyond your field. It isn't much you can learn from a place you already know intimately, so hunt for inspiration elsewhere.
Social Media: Keep an eye out for what your "friends," customers, and competitors are tweeting and posting, or updating their statuses, and look for shared links. This will provide insight into what people are debating, contemplating, or working on in other words, potential new trends.

When done correctly, trend-jacking can help a brand grain free publicity, improve brand recognition, reinforce its positioning, and establish itself as a thought leader in its industry. Additionally, finding a trend is relatively easy. Twitter’s trending topics section on the sidebar, Google Trends and Facebook news feeds are some free tools that help keep track of the talk of the town and the best technique to remain updated--do not stay under a rock.

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