Political Candidate Profile is said to have a major influence in elections whether it is PM Candidate, Independent Candidate, Presidential Candidates or any governmental candidate. Voters with a greater level of political awareness are more likely to consider a wide variety of candidate characteristics in general.
Candidate and their Perception
Besides a candidate’s sociodemographic profile, information available online has the potential to shape and reshape their political beliefs.
A positive reputation can help a candidate emerge victorious.
Voters are likely to choose a candidate who is representative of the masses, has a clean image and voices voter concerns. We focus on features that will help in shaping the perception.
Information available digitally can shape voter’s thinking and encourage them to act on their beliefs. This provides a candidate with an edge over their opponent in a better way.
Identify possibilities and influence perspective with right information.
Perception of a Political Candidate should be clearly defined and objective combining sufficient detail with a relevant history and sufficient context. With our services, we can establish candidate supremacy:
Leading The Way with Political Profiling
Profiling is an approach to gather all the information on our candidate to ensure your victory. The strategy of political profiling in political campaigning is designed to win a clear election victory and to ensure that all the candidates whether they are Independent Candidate, PM Candidate, Presidential Candidates, Individual Candidate, are re-elected. The reason why profiling our candidate is important is because it gives you a strategic advantage in the elections.
The need to win leads political campaigners to analyse their perception. Considering the changing political scenario, the candidates must move fast; hence we should be faster than them. Political profiling is one of the efforts that you can make to stay ahead of your competition.
Candidate profiling is essentially a list of qualities, characteristics, and achievements that can benefit a candidate or their campaign.
Examine the internal and external elements that might fit the position in order to make an informed choice on which is right for the campaign.
You can increase your operational efficiencies and reduce risk level by profiling your competitors, thus improving efficiency.
Why do we need Political Profiling?
Creating a Political Profile of a candidate allows us to understand, monitor and track potential threats beforehand.
4 P’s of Political Profiling
Political Profiling is a comprehensive analysis of 4 broad terms related to our candidates. These focal points help us to further strategize the campaign:
People's views about candidates have an impact on the qualities of candidates. The more favourable the candidate's image portrays, the more probable it is that they will be elected.
Political Orientation is the personal qualities of a candidate that voters look for in making their choice. It highly influences voters as they tend to vote for candidates with the same views.
It refers to the implicit or explicit perception belief one has experienced during their political career eg. any protests during their tenure or any negative incidence
Our way to approach this is to distil down criteria for a candidate into a set of core factors. These will be the factors and performance which drive overall assessment of the campaign.
Methods of Candidate Profiling
Defining a threat is only half the battle. You need to know where they come from, and what they want. The combination of analytics and open source intelligence, identification of any potential is possible.
Open Source Intelligence
Using information and intelligence gathered from open source tools and threads, professionals can piece together a complete picture for our candidate. Open source intelligence (OSINT) collects and analyzes data from numerous open source tools to create knowledge that can be published, shared, deployed, and transformed into action. OSINT connects people around the world by reusing, extending, and advancing existing knowledge without charge or obligation.
Keyword Analysis is used to provide our team an insight into what the voters are looking for and which keyword on search engines, such as Google, is leading them to negative and positive information. Keyword Analysis allows our research team to capture information from public sources, including niche forums, social media pages and news agencies, in order to gain an initial understanding of the search dynamics occurring within a particular market.
Digital intelligence will inform our team analytics related to their social engagements, so that we can monitor how connected our candidates are with voters. Voter engagement data is an under-the-radar kind of data that the campaigns don't get a great deal of attention for, but it can tell a lot about the state of a campaign and how well it's communicating with potential voters.
Voting involves giving your opinions on candidates, which creates the impression that you are a participating participant in the democratic process. Voters' opinions can be influenced by public dissatisfaction with candidates and the political process in general. We highlight key characteristics that help decide which candidate will win an audience's support.
Connecting Voters with Information
Background and Vision
Why Candidate Research is important?
A comprehensive candidate research would include background information, agenda and initiatives. This can improve once candidature for the elections and ensure a victory for the decision. A well researched profile would assist the voter to make the right decision. Not only this, comprehensive information about a candidate will help the voter’s know the candidate and attract swing voters. This could also help the candidate form a permanent support base with voters aligning themselves with the candidate that they feel shares the same mission.
What Our Vision Would Be?
The study of political sophistication among the electorate is often based on perceptions of understanding policy motives and ramifications. Such measures are often taken together with measures of political orientation and behavioural aspects.
Keeping these aspects in our mind we create and implement strategy solely for your campaign. Our goal is to create the perception of the candidate in reality.
Methods of Candidate Research
Competitive Intelligence Research
Social Mentions Research
Local Issues Research
What is Candidate Analysis?
Political Candidate Analysis finds out what makes you stand out from other people. We do this by analyzing data, looking at your behavior and using behavioral science to measure what makes you stand out. The result is a clear picture of how you would act as an effective leader and citizen. The analysis also reveals which issues your favor and how you compare to other candidates on those issues.
Why Candidate Analysis?
Our focus is purely based upon all the information related to candidate’s information provided or available online. Candidate Analysis involves the collection and analysis of online media content in order to monitor the political campaigns and influence the campaigns.
The purpose of this program is to influence the candidate or campaign directly, by gathering critical information for use in campaign planning.
The focus of this program is the collected and aggregated news media articles, blog posts, and other information deemed relevant to the overall campaign.
The goal of this program is to provide the campaign team with a greater understanding of what the public thinks about a candidate social listening.
Our Analytical Framework
We delve into research based on various analysis techniques to help you with a Strengths, Weaknesses, Opportunities and Threats analysis. A SWOT framework gives you a way to see how each factor acts.
Finding out your outreach spreads out a wide range of opportunities and possibilities that can be converted into positive leads.
Reputation analysis is one of the most powerful studies that can be done in an election. Reputation analysis is used to influencing voters,
Web Perception Analysis
We identify your strengths and weaknesses by analyzing your perception on the web and other digital media platforms. And figuring out ways to turn them into opportunities.
Political campaigning involves a lot of thought and research, so it's important to have a framework in place to analyze your campaign.
Frequently Asked Questions
Comparative Research- Comparative research is analytical-based study in which we may identify strengths and weaknesses within the variables that have been selected.
Social Mentions Research- Because of the heightened intensity of the campaigns and the influx of candidates, the media and social media are becoming increasingly saturated with messages from each candidate.
Local Issues Research- Issues may have a profound impact on whole movements and campaigns. Issues are a common denominator in all social groups. It is critical to do thorough study on local problems in order to offer complete results.
Incumbent- A candidate who is currently serving in the position for which he or she is running for reelection.
Status quo- A candidate for the incumbent party who makes a plea to the voters to vote for him or her in order to maintain the status quo.
Change agent- In direct contrast to the status quo appeal, the change agent candidate develops a programme that emphasises the shortcomings and failings of the ruling party. The message and argument of the change agent show the need for genuine change in representation, leadership, and governance, as well as a reorganisation of people, policy prescriptions, values, and a clear vision for the future.
Assist you select who to support: Whether you’re a voter, volunteer, or political worker, candidate research is vitally essential to help you make an educated decision about which candidate to support. Political science and popular wisdom believes that many people vote based on personality or tribalism, but the more that voters can study candidates’ backgrounds and investigate their political beliefs the better educated those voters will be when they go into the voting booth on election day.
Prepare you for debates: For campaign personnel, candidate research is tremendously crucial to assist prepare a candidate for speeches or debates. The more that campaign managers can find about their candidates, the more they can prepare anything that could happen on the campaign path.
Craft a genuine message: Knowing all of the details of a candidate’s biography may enlighten and give credibility to their message. David Axelrod explains: “The parts of a powerful message are: bio, record, and some projective language about where you want to go. People want authenticity, and you want to operate within the perimeter of who someone is.” The more their campaign crew understands about their personal and professional successes, the more appealing this story will be.
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