Random people, enemies, competitors, media agencies, journalists willingly or unwillingly destroy individuals and organizations everyday with negative content. Even Years after the negative content is published it can wreck havocs to the reputation and have immensely destructive effects.
Sometimes damaging online content can be taken down, blocked by special means, or banned or at least it can be pushed down or suppressed. A major part of any Campaign Stretegy involves demoting and suppressing such negative content, while highlighting positive one. It involves the following: