Our Monitoring stage is required to be performed only once. Here, our major focus is on tracking mentions, trends and updates. For which, we create a mechanism that monitors the defined content, mentions and all other major news and updates.
It’s too easy for negative, libelous, unwanted, or defamatory content to pop up on the internet and go viral in a matter of hours. We create alerts that ensure we catch important events and don’t get smushed under the social media avalanche. Also, we monitor all relevant news and production houses to catch their every new post, create alerts for key influencers, bloggers and journalists so we can be first to engage with their content to turn the engagement, availability and accessibility tide to ours liking. We also keep a close eye on the backlinks of all of these posts and create a meaningful web to track new links as they roll in from around the web.