Marketing research is the process that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
Marketing researcher is responsible for meeting and liaising with clients to negotiate and agree research projects. formulating plans or proposals to present to your client or senior management. writing and managing the distribution of surveys and questionnaires. briefing interviewers and researchers. preparing briefs and commissioning research. conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
Marketing researcher is responsible for analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts. consulting clients about project requirements and objectives. using statistical software to manage and organise information. monitoring the progress of research projects