Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
An Email Marketing Specialists is a person that offers email marketing or bulk email services. Email Marketing Specialists manage initiatives which are designed to spread knowledge about particular offerings by companies. Email Marketing Specialists may work in virtually all sectors of the economy and industries.
An Email Marketing Specialists create email marketing campaigns to promote products or services of the company. He ensures marketing message is conveyed clearly and delivered properly to prospects. Proofread emails for clarity, grammar, and spelling. Develop a personalization strategy and include specific graphics, effective ‘call-to-actions’ in email copy, advertisements, and promotions
An Email Marketing Specialists track and analyse direct and interactive marketing campaigns. Identify target audience and grow our email list. Coordinate and monitor the maintenance, integrity, and security of several databases. Upgrade our email templates using graphics, personalization and advanced features. Analyse campaign performance and suggest improvements. Report on sales revenue generated from email marketing efforts