Web Content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites. Website content may consist of prose, graphics, pictures, recordings, movies, or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files.
Content Specialist may also be search engine optimization specialists, or internet marketing professionals. High quality, unique content is what search engines are looking for. Content development specialists, therefore, have a very important role to play in the search engine optimization process. Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats.
As a Digital Content Specialist, the content you produce is a core part of the product used directly by customers on a daily basis; therefore, your primary responsibility is to create and/or revise written content for an engaging online customer experience. Under the direct supervision of the Content Manager, you will research, write, and edit a wide range of resources for customer education, including blog posts, checklists, and infographics.
Develop a clear strategy and vision for content campaigns. Ideate and create compelling content for web and social media platforms. Attention to detail in implementing the best SEO practices. Knowledge of SEO/ User-friendly content for a website. An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis. Organize, modify, and update existing content along with verifying its authenticity and information.