An online community manager builds, grows, and manages online communities, performing Community management, often around a brand or cause. An online community can act as an information system where members can post, comment on discussions, give advice or collaborate. Commonly, people communicate through social networking sites, chat rooms, forums, e-mail lists and discussion boards. People may also join online communities through video games, blogs and virtual worlds.
An online community, also called an internet community or web community, is a virtual community whose members interact with each other primarily via the Internet. For many, online communities may feel like home, consisting of a “family of invisible friends”. Those who wish to be a part of an online community usually have to become a member via a specific site and thereby gain access to specific content or links.
A community manager helps build, grow and manage a company’s or brand’s online communities. Using analytics tools to monitor social media outlets, online forums and blogs, a community manager finds out what people are saying about a company or brand. A community manager also engages with customers and fans, and uses social media and live events to help increase brand loyalty.The role of a community manager is to act as the bridge between a brand and the community it is aiming to create
A Community Manager is responsible for creating and managing the online voice of an organization to build brand awareness within the online community.The Community Manager will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity. You will be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community.