Black hat Marketing refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).
Black hat Marketing expert attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text coloured similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Black hat Marketing expert is responsible for Reviewing and analysing client sites for areas that can be improved and optimized. Preparing detailed strategy reports. Analysing keywords and SEO techniques used by competitors and use Black hat techniques include keyword stuffing, cloaking, and using private link networks. Identifying powerful keywords to drive the most valuable traffic. Running PPC campaigns.
Black hat Marketing may also be referred to as unethical SEO or spamdexing, as spamdexing is a frequently used black hat SEO practice. Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines. Developing link building strategies. Compiling and presenting Black hat guidelines. Filling websites and other content with effective keywords. Writing powerful calls-to-action to convert visitors