Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).
Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.
Marketing Coordinators are professionals who coordinate all the marketing activities and initiatives of an organization. They conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends. Markets products by developing and implementing marketing and advertising campaigns. Prepares marketing reports by collecting, analyzing, and summarizing sales data.
A Marketing Coordinator assists in strategizing the overall marketing plan of a brand or company. This may include website creation, event marketing, direct marketing, or media management. Marketing coordinators provide creative materials during content development or help with data verification and advertising placement. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.